Surge in Searches on Buying Bitcoin

The growing interest in cryptocurrencies has reached new heights, as evidenced by a dramatic surge in online discussions and searches.

In January 2025, mentions of “Bitcoin” on X skyrocketed from almost a quarter of a million in the second week to an impressive 496,000 in the third week. Similarly, Ethereum saw its mentions climb from 73,00 to 294,000 during the same period of time. Even more telling is the search phrase “how to buy crypto,” which hit a peak popularity score of 100 this past week, reflecting an unprecedented level of curiosity and demand. This surge highlights a renewed enthusiasm for digital assets as the crypto market gains momentum.

Search activity for the keywords “Bitcoin” and “Ethereum” is rapidly increasing across social media platforms and search engines. Although not an exact measure, researchers suggest this trend could serve as “a leading signal of growing retail investment … reflecting patterns seen in previous bullish market cycles.”

“The increase in social activity highlights rising engagement from retail audiences, with numerous casual users and influencers joining the conversation around cryptocurrencies,” the researchers stated.

Significant numbers align with the rising search interest in the keywords “Bitcoin” and “Crypto,” as reflected by Google Trends data from the past week. On January 20, during the inauguration of pro-crypto President Donald Trump, search interest for Bitcoin and Crypto reached scores of 100 and 92, respectively.

Google’s 0-100 normalized scale measures the relative popularity of a search term compared to its peak interest within a specific period. This indicates that Bitcoin searches hit their highest level to date. Additionally, the phrase “how to buy crypto” also achieved a peak score of 100 over the past week, underscoring growing interest in cryptocurrency adoption.

Researchers highlighted that the apparent surge in interest could be attributed to several factors, including Bitcoin reaching new price highs since mid-December 2024 and the incoming Trump administration.

Over the weekend, Trump stirred excitement by introducing a memecoin that quickly soared to a $50 billion market capitalization. During this period, some Solana-based wallets experienced performance issues, likely reflecting an increasing number of users.

Additionally, the Coinbase app climbed to the 21st spot among the most downloaded apps on Apple’s U.S. App Store on Monday 13 of Jan, serving as another common, though imperfect, indicator of rising retail interest.

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